With partners (CLO, Jeanologia, Esmod Tunisia, SARTEX, and SITEX) support and encourage the development of the pilot innovation center 'IZEM - Sustainable Denim Center' in which there are digital and sustainable technological facilities that give the opportunity to designers from fashion schools in Tunisia to be encouraged and supported by a team of experts in denim and demanding in terms of sustainability, quality and technical ability to produce high-end denim clothing.